{"id":5388,"date":"2024-01-23T02:37:08","date_gmt":"2024-01-23T00:37:08","guid":{"rendered":"https:\/\/croatia.aymocha.com\/hr\/?post_type=product&#038;p=5388"},"modified":"2025-05-02T15:50:15","modified_gmt":"2025-05-02T13:50:15","slug":"zagreb-tic-tourist-info-kuca-feller-stern-i-elza-fluid","status":"publish","type":"product","link":"https:\/\/croatia.aymocha.com\/hr\/atrakcije\/zagreb-tic-tourist-info-kuca-feller-stern-i-elza-fluid\/","title":{"rendered":"Zagreb Tourist Info &#8211; ku\u0107a Feller-Stern i Elza fluid"},"content":{"rendered":"<p>Stambeno-poslovna peterokatnica na uglu Jela\u010di\u0107 placa i Juri\u0161i\u0107eve ulice nastala je 1928. nadogradnjom \u010detverokatnice sagra\u0111ene 1904-05. prema projektu <a href=\"https:\/\/croatia.aymocha.com\/hr\/autor-graditelj\/vjekoslav-alojz-bastl\/\">Vjekoslava Bastla<\/a> koji je radio za arhitektonski atelje <a href=\"https:\/\/croatia.aymocha.com\/hr\/autor-graditelj\/honigsberg-deutsch\/\">H\u00f6nigsberg i Deutsch<\/a>.<\/p>\n<p>Taj &#8220;neboder&#8221;, kako su ga zvali na po\u010detku 20. stolje\u0107a, bio je senzacija za sve ljude iz provincije koji su se \u010dudili \u010dega sve nema u Zagrebu. Secesijska zgrada je po konstrukciji i dekoraciji\u00a0 bila najmoderniji objekt tada\u0161njeg Zagreba. Na samom uglu nagla\u0161enom kru\u017enim tornjem s kupolom isticala se reklama &#8211; golema boca fluida, a ljudi su govorili da se Zagreb &#8220;amerikanizira&#8221;, jer su slikarske dekoracije bile potpuno podre\u0111ene neobi\u010dnom lijeku.<\/p>\n<p>Na pro\u010delju ku\u0107e ljekarnik <a href=\"https:\/\/hr.wikipedia.org\/wiki\/Eugen_Viktor_Feller\">Eugen Feller<\/a> reklamirao je svoj znameniti lijek &#8220;Elza fluid&#8221;, koji je bio reklamiran u svim vode\u0107im listovima\u00a0<a title=\"Austro-Ugarska\" href=\"https:\/\/hr.wikipedia.org\/wiki\/Austro-Ugarska?wprov=wppw2\" data-wp-title=\"Austro-Ugarska\" data-wp-lang=\"hr\">Austro-Ugarske Monarhije<\/a> kao &#8216;\u010dudotvorna vodica&#8217; koja lije\u010di sve tegobe, od kostobolje na dalje, a navodno je i pomla\u0111ivala. Pro\u010delje je bilo u obliku boce, na zidovima reklamne poruke, a na krovu natpis &#8220;\u0160to je Elza fluid, to se zna&#8221;.<\/p>\n<p>Urbana legenda ka\u017ee da je na pitanje da li &#8220;Elza fluid&#8221; doista poma\u017ee, apotekar Feller svom znancu odgovorio: &#8220;Kak ne bi pomagal, kad je meni pomogel da podignem prvu \u010detverokatnicu na Jela\u010di\u0107 placu&#8221;.<\/p>\n<p>Ljudi ipak nisu voljeli njegovu ku\u0107u, bila je prevelika za njihov ukus, a negodovali su i protiv velike sjene koju ku\u0107a baca.<\/p>\n<p>Kad je \u010dudotvorni lijek pao u zaborav, novi je vlasnik zgrade, industrijalac <a href=\"https:\/\/vintagezagreb.org\/hr\/otto-stern\/\" target=\"_blank\" rel=\"noopener\">Otto Stern<\/a>, modernizirao pro\u010delje prema skici berlinskog arhitekta <a href=\"https:\/\/hr.wikipedia.org\/wiki\/Peter_Behrens\">Petera Behrensa<\/a>. Skinuo je secesijsku plastiku i ku\u0107u oblikovao u duhu novog vremena. Pro\u010delje s bogatom secesijskom ornamentikom preoblikovao je i modernizirao 1927-28.<\/p>\n<p>Feller je 1904. godine na <a title=\"Kralj Tomislav\" href=\"https:\/\/hr.wikipedia.org\/wiki\/Kralj_Tomislav\">Tomislavovu<\/a> trg br. 4 izgradio i obiteljsku vilu na dva kata znanu kao &#8220;<a href=\"https:\/\/croatia.aymocha.com\/hr\/atrakcije\/kuca-feller\/\">Feller Haus<\/a>&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ku\u0107a Feller-Stern prvo je djelo <a href=\"https:\/\/croatia.aymocha.com\/hr\/period-stil\/internacionalni-stil\/\">Internacionalnog stila<\/a> u Zagrebu i kao autorsko djelo istaknutog pionira Moderne\u00a0 20. st. <a href=\"https:\/\/croatia.aymocha.com\/hr\/autor-graditelj\/peter-behrens\/\">Petera Behrensa<\/a> zauzima zna\u010dajno mjesto me\u0111uratne europske arhitekture. U prizemlju je smje\u0161ten Turisti\u010dki informativni centar. Radno vrijeme centra mo\u017eete vidjeti <a href=\"https:\/\/www.infozagreb.hr\/hr\/planiranje-putovanja\/turisticke-informacije\/turisticki-informativni-centri\/centar-za-posjetitelje-trg-bana-josipa-jelacica\">ovdje<\/a>.<\/p>\n","protected":false},"featured_media":10316,"comment_status":"open","ping_status":"closed","template":"","meta":{"wikipediapreview_detectlinks":true,"_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"slim_seo":{"title":"Zagreb Tourist Info - ku\u0107a Feller-Stern i Elza fluid - AymoCha!","description":"Ku\u0107a Feller-Stern prvo je djelo Internacionalnog stila u Zagrebu i kao autorsko djelo istaknutog pionira Moderne\u00a0 20. st. 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